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Bio Marketing Lab

Our vision is to be a trusted leader in changing the practice of marketing and adding value to the business management.

ABOUT US

Since our establishment in 2017, we provide the customized marketing solution to our biopharma clients from market intelligence to brand campaign run. 

Our mission is to help our clients be successful in their performance and to build a great firm that spearhead biopharma industry growth under fast changing circumstances.

Our vision is to be a trusted leader in changing the practice of marketing and adding value to the business management.

Minjung Chae / 대표 (CVO)

 

Director of Public Relations (Korean Academy of Social & Managed Care Pharmacy) Head of Commercial (Novartis) / Marketing Manager (Pfizer) / MBA (Yonsei Business School) / Ph. D Candidate in Pharmacy (SKKU)

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Brandon Jeon / 소장

(CCO)

Market Development Professional / Consumer Healthcare Analyst / APAC Director for content marketing (SABIC) / Marketing Manager (Eastman) / Material Scientist (Samsung Electronics) / MBA (Helsinki Business School) / Ph. D Candidate in MOT (SKKU)

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Juhyun Baik / 이사

(Sr. Consultant)

 

Product manager& Senior MR (Pfizer) / Consultant (JP Morgan) / Product Manager (Leo pharma)

Ross MBA (University of Michigan) / Applied Bio-Chemistry (SNU)

Kenny Lee / 과장

(Contents Manager)

 

Academic Marketing (NanoEntek) / Medical Writer (Medical Observer) / Science Communication (Univ. of Edinburgh, UK) / Bachelor in Biology & Master in Immunology (Sogang Univ.)

Jae-Hong Kwon / 고문

(Advisor)

 

External Affairs, Government Affairs & Policy (Bristol Myers Squibb) / Co-Chair of Market Access Group (KRPIA) / MOHW Minister's Award ('03, '16)

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OUR CONTENTS

COLUMN

02

01

MEDIA CENTER
RESOURCES

03

 

OUR SERVICE

 We construct best practice for our clients through organizing consulting activities from market analysis to campaign proposal

Customized Strategy & Campaign  Planning

strategy.png
Campaign-Run.png
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Market Analysis
Strategy Dev’t
Campaign Run
Proposal

Market research, big data analysis, FGI, Blueprinter interview

STP strategy, Brand storytelling, Marketing mix

Multichannel management,

Content construct,

Communication Tools

Market analysis report, Marketing strategy proposal

Growth opportunity + Successful campaign + Efficient communication

 
 

UPCOMING EVENTS

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