Marketing. Medical. Regulatory.
One Trusted Partner
OUR SERVICE
We deliver tailored consulting across Marketing, Medical Affairs, and Regulatory Affairs—from market analysis and strategic planning to regulatory support and campaign development—helping clients succeed throughout the product lifecycle.
OUR CUSTOMERS' STORY
MARKETING & COMMERCIAL STRATEGY
Market research & insights
Brand strategy &
launch planning
Integrated marketing communication
MEDICAL AFFAIRS & SCIENTIFIC COMMUNICATION
Medical strategy &
evidence review
Scientific communication &
KOL engagement
Medical Affairs & MSL training
REGULATORY AFFAIRS
Regulatory strategy & submissions
Pharmaceuticals, medical devices & IVDs
Post-approval regulatory support
ACADEMY PROGRAMS
Success in healthcare requires expertise across marketing, medical affairs, and regulatory affairs throughout the product lifecycle.
BML offers tailored training and consulting in Marketing, Medical Affairs, and Regulatory Affairs, helping your team strengthen capabilities and navigate complex business, scientific, and regulatory challenges. Partner with our experienced healthcare experts to turn insights into strategies and plans into action—from development to commercialization and beyond.
ABOUT US
Who We Are
Since our establishment in 2017, BML has provided tailored consulting and training in Marketing, Medical Affairs, and Regulatory Affairs (RA) for biopharma and healthcare companies. From market intelligence and brand campaign execution to medical strategy and regulatory approval support, we help clients navigate every stage of the product lifecycle.
Our Mission
To help our clients achieve sustainable success by integrating marketing, medical, and regulatory expertise—translating scientific evidence into effective strategies, successful market entry, and meaningful value for patients and businesses.
Our Vision
To be a trusted healthcare partner, connecting Marketing, Medical Affairs, and Regulatory Affairs to advance innovation and drive sustainable growth from R&D through commercialization and beyond.
Chief Vision Officer
Minjung Chae
• Director of Public Relations (Korean Academy of Social & Managed Care Pharmacy)
• Head of Commercial (Novartis)
• Marketing Manager (Pfizer)
• MBA (Yonsei Business School)
• Ph. D Candidate in Pharmacy (SKKU)
Chief Operation Office
Brandon Jeon
• Market Development Professional / Consumer Healthcare Analyst
• APAC Director for content marketing (SABIC)
• Marketing Manager (Eastman)
• Material Scientist (Samsung Electronics)
• MBA (Helsinki Business School)
• Ph. D Candidate in MOT (SKKU)
Chief Strategy Officer
Hee-Yeon Kim
• Corporate Strategy Director / AstraZeneca
• Korea Lead, Inflammation & Immunology Business Unit / Pfizer
• Regional Marketing Director, APAC / Pfizer
• MBA / Korea University
• Life Science / Sogang University
Strategy Consulting Director
Jihee Jung
• Director Strategy Consulting
Marketing, Global, Strategy Professional
• Operation Lead (Pfizer)
• Marketing Manager (Pfizer)
• Marketing Communications (Pfizer)
• MBA (Korea University)
• Doctor in Management of Technology (Korea University)
Executive Advisor
Katherine (Kyung-Mee) Yang
• Ph.D. in Immunology in Diabetes, B.S. in College of Pharmacy, Seoul National University
• Expertise in R&D, clinical research, and new drug development (Pfizer, Eli-Lilly, BI, J&J)
• Executive leadership at Archigen Biotech (Samsung-AZ JV)
• Speciality in Global clinical project strategy & operation optimization including CRO mgt, health authority response etc.
Associate Director
JuHyun Baek
• Product manager& Senior MR (Pfizer)
• Consultant (JP Morgan)
• Product Manager (Leo pharma)
• Ross MBA (University of Michigan)
• Applied Bio-Chemistry (SNU)
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Medical Advisor
Sung-Woon Hong
• Project manager specializing in non-clinical/clinical development of new/bio medicines (Linked Bio)
• Clinical development experts at companies specializing in cell immuno-oncology drugs (GC Greencross Cell)
• Pharmaceutical Clinical & Non-clinical & Licensing Development Experts (Huons)
OUR CONTENTS
COLUMN
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MEDIA CENTER
02
BLOG
03
CONTACT US
OUR PARTNERS
